3. Assume that you are the manager of a crew of frontline customer-service employees in a credit...

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3. Assume that you are the manager of a crew of frontline customer-service employees in a credit card company. Assume that these employees work over the phone and that they deal primarily with customer requests, questions, and complaints. In this specific context,

a. Define what is meant by boundary-spanning roles, and discuss the basic purposes or functions of participants in these roles.

b. Discuss two of the potential conflicts that your employees may face on the basis of their roles as boundary spanners.

c. Discuss how you, as their supervisor, might deal with these conflicts based on what you have learned.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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