4. Choose one or more of the human resource strategy themes (hire the right people, develop people...

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4. Choose one or more of the human resource strategy themes (hire the right people, develop people to deliver service quality, provide needed support systems, retain the best people). Interview a manager in a service organization of your choice regarding his or her current practices within the theme you have chosen. Describe the current practices, and recommend any appropriate changes for improving them.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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