5. Choose a service you are familiar with. Explain the service offered and develop a good service...

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5. Choose a service you are familiar with. Explain the service offered and develop a good service guarantee for it. Discuss why your guarantee is a good one, and list the benefits to the company of implementing it.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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