A company is considering setting up a chain of coffee house style retail outlets, which would offer
Question:
A company is considering setting up a chain of ‘coffee house style’
retail outlets, which would offer chocolate drinks and other chocolate products, in a number of large shopping centres. What would be the potential advantages and disadvantages of employing either a geodemographic or psychographic approach to segmentation in this new market?
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Related Book For 
Introduction To Marketing Concepts
ISBN: 9780750659956
1st Edition
Authors: Graeme Drummond, John Ensor
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