Contrast your own dental care experiences with those offered by Dr. Becketts practice. What differences do you
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Contrast your own dental care experiences with those offered by Dr. Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give to
(a) your current or former dentist, and
(b) Dr. Beckett?
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Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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