Describe a service environment in which the physical design, signage, or layout makes it easy to understand
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Describe a service environment in which the physical design, signage, or layout makes it easy to understand the script. Describe another where the environment makes it very difficult to understand the role of and the script of the consumer.
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a The service environment entails a restaurant in which the staff are dressed in uniforms The staffs regular role as well as their intent can thus be ...View the full answer
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Related Book For 
Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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