For each of the following, identify and describe three techniques and give several examples: a. consumer sales

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For each of the following, identify and describe three techniques and give several examples:

a. consumer sales promotion techniques, and

b. trade sales promotion methods.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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