How can a company prolong the life of a mature product? What actions should be taken to

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How can a company prolong the life of a mature product?

What actions should be taken to try to stem the product’s decline?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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