How can customers be enticed to try and ultimately routinely use these new delivery channels? Does the

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How can customers be enticed to try and ultimately routinely use these new delivery channels? Does the bank need to segment customers based on their ability and willingness to adopt these smart delivery channels? Does the profitability of customers play a role?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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