If consumers are dissatisfied with a particular purchase, what actions are open to them? What can marketers
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If consumers are dissatisfied with a particular purchase, what actions are open to them? What can marketers do to respond to these actions?
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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