If consumers are dissatisfied with a particular purchase, what actions are open to them? What can marketers

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If consumers are dissatisfied with a particular purchase, what actions are open to them? What can marketers do to respond to these actions?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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