In what ways have brand managers been forced to relinquish control over what is communicated about their
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In what ways have brand managers been forced to relinquish control over what is communicated about their brands in the digital era?
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Related Book For 
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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