In what ways is direct marketing an interactive system? Which marketing channel intermediaries are bypassed due to
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In what ways is direct marketing an ‘interactive’ system?
Which marketing channel intermediaries are bypassed due to the nature of this system?
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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