List some of the problems of conducting a laboratory experiment on respondents reactions to the taste of

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List some of the problems of conducting a laboratory experiment on respondents’ reactions to the taste of different brands of beer. How would these problems differ from those of a field study of beer taste preferences?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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