Review the blueprint of the restaurant visit in Figure 8.4. Identify several possible OTSUs (opportunity to screw

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Review the blueprint of the restaurant visit in Figure 8.4. Identify several possible “OTSUs” (“opportunity to screw up”) for each step in the front-stage process. Consider possible causes underlying each potential failure and suggest ways to eliminate or minimize these problems.

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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