Taking an organization of your choice, assess the advantages and disadvantages of its channels of distribution. Does

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Taking an organization of your choice, assess the advantages and disadvantages of its channels of distribution. Does this organization’s current distribution relate to any of the strategies outlined above? If this organization was setting up from new, what channel of distribution would you suggest it chooses? LO.1

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Introduction To Marketing Concepts

ISBN: 9780750659956

1st Edition

Authors: Graeme Drummond, John Ensor

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