What are some of the issues that must be considered in analyzing an organizations opportunities and resources?

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What are some of the issues that must be considered in analyzing an organization’s opportunities and resources?

How do these issues affect marketing objectives and marketing strategy?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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