What are the major considerations in developing the BCG product portfolio matrix? Define and explain the four
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What are the major considerations in developing the BCG product portfolio matrix? Define and explain the four basic types of product suggested by the Boston Consulting Group.
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Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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