What are the major considerations in developing the BCG product portfolio matrix? Define and explain the four

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What are the major considerations in developing the BCG product portfolio matrix? Define and explain the four basic types of product suggested by the Boston Consulting Group.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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