What are the strengths of human frontline personnel in comparison to AI-powered SST? What type of services

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What are the strengths of human frontline personnel in comparison to AI-powered SST? What type of services should be delivered by the bank’s employees? Does the profitability of these services play a role? What other considerations might be important?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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