What factors must be taken into consideration when adopting a marketing-oriented approach to pricing? Discussion and review
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What factors must be taken into consideration when adopting a marketing-oriented approach to pricing?
Discussion and review questions
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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