What insights does a Wallet Allocation Rule (WAR) approach provide that are not available through traditional measures
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What insights does a Wallet Allocation Rule (WAR) approach provide that are not available through traditional measures designed to gauge customer satisfaction (e.g., Net Promoter Score (NPS), customer satisfaction)?
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ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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