What roles do personal selling, advertising, and public relations (PR) play in (a) attracting new customers and
Question:
What roles do personal selling, advertising, and public relations (PR) play in
(a) attracting new customers and
(b) retaining existing customers?
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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