Why is product development a cross-functional activity within an organization? That is, why must finance, engineering, manufacturing
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Why is product development a cross-functional activity within an organization? That is, why must finance, engineering, manufacturing and other functional areas be involved?
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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