In 1979, with the company in such bad shape and the economy so dismal, how did Iacocca

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In 1979, with the company in such bad shape and the economy so dismal, how did Iacocca create a climate of positivity? What symbols are used? What small wins were identified? What is interesting about his language?

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Developing Management Skills

ISBN: 978-0136121008

8th Edition

Authors: David A. Whetten, Kim S. Cameron

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