1. How important do you think the promotion through events was to the successful expansion of Garneau...
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1. How important do you think the promotion through events was to the successful expansion of Garneau products? How else could the product be promoted?
2. What problems did the company encounter introducing the product to the international market?
3. What features of the product line should be emphasized in promotion and advertising?
4. Discuss the distribution channels used by Garneau and why they are effective in the international marketplace.
DistributionThe word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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1 The product promotion through events and teams is critical to such a products success as these types of products rely heavily on referent promotion ...View the full answer
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Related Book For 
Small Business Management Launching and Growing New Ventures
ISBN: 978-0176532215
6th Canadian edition
Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy
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