Brands include social media lingo in ads designed for traditional media. The practice is known as borrowed

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Brands include social media lingo in ads designed for traditional media. The practice is known as borrowed interest. For example, an ad using this tactic might leverage the word “like” and a thumbs-up symbol or include the word “hashtag” in conversation. Are these “ripoffs” of social media culture effective? Explain.

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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