How is A/B testing used to assess the costs and value of social media tactics?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:03 AM

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How is A/B testing used to assess the costs and value of social media tactics?

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AB testing also known as split testing is a method commonly used to compare two different versions of something to determine which performs better In ...View the full answer

Social Media Marketing

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