Sport marketing has contributed to a new revitalization of marketing activities and trends. Whenever the author ventures and delivers lectures, seminars and workshops, the conversation always returns to the belief that sport is the oxygen of the masses and that audiences respond with vibrancy and commitment.7 These are now the vital tools of fan response and voice for sports marketers.
Overview This case is an exercise in social media communities and their ability to come together for effective business dialogue among students, academia, and practitioners. As a university academic in sports marketing, the plan had been to launch new programs of studies in sport marketing management, and to promote this social media was the preferred vehicle of choice..........

Discussion Questions 

1. As the conference director, with your social media team, assess and appraise the various social media platforms you would incorporate into a social media campaign.
2. Devise and set up campaign initiatives to deliver a new conference sports community using the special processes that social media management could bring to this campaign. The community should be specifically drawn up as a sector/cohort that meets a pre-planned agenda of relevancy and selectivity in the type of conference design you have envisaged in your plans.