To further explore the strategy of being where your priority audience hangs out, imagine places where these
Question:
To further explore the strategy of being where your priority audience hangs out, imagine places where these priority audiences hang out that you might consider distribution channels for the services or tangible goods associated with your campaign:
1. Where could you find groups of seniors so you can give them small, portable pedestrian flags to keep and wave when entering crosswalks?
2. What would be a good place to distribute condoms to Hispanic farm workers who are having unprotected sex with prostitutes while away from home?
3. In an effort to increase voting among college students, where could you distribute voter registration packets?
4. Where could you efficiently provide dog owners a mail-in pet licensing form?
Step by Step Answer:
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler