Visit www.thecoca-colacompany.com/socialmedia where youll find Coca-Colas social media policy, or find the policy for another company. Identify

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Visit www.thecoca-colacompany.com/socialmedia where you’ll find Coca-Cola’s social media policy, or find the policy for another company. Identify the key components WOMMA recommends be included in a corporate social media policy. How could the policy be improved?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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