What is an opinion leader? What sources of power might accrue to opinion leaders?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:04 AM

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What is an opinion leader? What sources of power might accrue to opinion leaders?

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An opinion leader is a person who due to their indepth knowledge expertise or social status has the ...View the full answer

Social Media Marketing

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