Why is the Social Media ROI Pyramid useful in selecting appropriate KPIs?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:03 AM

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Why is the Social Media ROI Pyramid useful in selecting appropriate KPIs?

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The Social Media ROI Pyramid is a model that organizations utilize to measure the nonfinancial impact of social media The ROI Pyramid includes a hiera...View the full answer

Social Media Marketing

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