Take the social media plan beyond marketing promotion and communication to other aspects of the Four Ps or Four Cs. What social intelligence does the organization need or could it benefi t from? Are they launching a new product? Perhaps the brand could use insight into existing products or services for improvement. Or maybe the brand could use additional insight from consumers to create advertising or social media content. What specifi c project could create a crowdsourcing campaign? Report all thoughts, plans, and ideas in these areas:

1. Identify needs traditional research is currently serving at the organization, and list how social media research could support those eff orts.

2. Does the brand have an ongoing social- media- monitoring system in place? What formal social research plan could be put in place?

3. List marketing projects, such as product design and advertising creation, currently done in- house.

4. Of the list above, identify the top projects that could benefi t from crowdsourcing.

Explain how and why.