=+1. A movie preview is a marketing strategy that a. is used only for art-house movies b.
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=+1. A movie preview is a marketing strategy that
a. is used only for art-house movies
b. seeks to attract an audience that wants to be the first to see a movie
c. includes matinee showings at reduced prices
d. none of the above
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Related Book For 
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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