=+1. Assess the motivations and reasons why Jim Radcliffe committed his company to sponsor the old Team
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=+1. Assess the motivations and reasons why Jim Radcliffe committed his company to sponsor the old Team Sky. In particular, address the issue that the decision was based on sentiment and ego as opposed to a hard and objective reason.
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Sports Marketing A Global Approach To Theory And Practice
ISBN: 9783030537395
1st Edition
Authors: Sean Ennis
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