=+1. Demographics a. categorize market segments by age, gender, race, income, and educational level b. refer to
Question:
=+1. Demographics
a. categorize market segments by age, gender, race, income, and educational level
b. refer to the frequency of use of a product
c. refer to interests, values, and emotional responses
d. consider different parts of the country where market segments live
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Related Book For 
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ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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