=+1. Exploratory research is used a. when a business is unaware of the exact problem b. to

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=+1. Exploratory research is used

a. when a business is unaware of the exact problem

b. to determine cause-and-effect relationships

c. when a business is aware of the problem that needs to be solved

d. when desk research is unavailable

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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