1. One particularly attractive fan base is youth who are playing soccer. Some youth players could go...

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1. One particularly attractive fan base is youth who are playing soccer. Some youth players could go on to play soccer in college, which is another level of interest for the sport. From the motives listed in Figure 2.2, which ones would be the most prominent for youth attending NWSL games? What about their parents?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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