=+1. Penetration pricing is a. used to attract a large share of the market early b. used

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=+1. Penetration pricing is

a. used to attract a large share of the market early

b. used to discourage competition

c. a low-price strategy

d. all of the above

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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