=+1. Promotion is a. the process of making customers aware of a product, service, or event b.

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=+1. Promotion is

a. the process of making customers aware of a product, service, or event

b. the exchange of a product or service for another item of value

c. a deceptive practice

d. part of product/service management

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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