=+1. Tactics are a. the study of the sales process b. the ways a product is differentiated

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=+1. Tactics are

a. the study of the sales process

b. the ways a product is differentiated from the competition

c. the study of the relationship of individual consumers and producers

d. strategies for success

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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