1. What is your evaluation of the strategy of marketing the IndyCar Series as a Festival of...
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1. What is your evaluation of the strategy of marketing the IndyCar Series as a “Festival of Speed” rather than an auto race? What are the pros and cons of such an approach?
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Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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