1. What is your evaluation of the strategy of marketing the IndyCar Series as a Festival of...

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1. What is your evaluation of the strategy of marketing the IndyCar Series as a “Festival of Speed” rather than an auto race? What are the pros and cons of such an approach?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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