10. Review the 3 Cs for keeping marketing functions in-house. Then review the list of services that...

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10. Review the 3 Cs for keeping marketing functions in-house. Then review the list of services that can be outsourced. Suppose you were hired as the marketing director for a professional soccer club. Rank the six services that can be outsourced with the first being the first service you would be willing to outsource to the last one you would want to outsource. Justify your ranking list.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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