10. The WNBA continues on a quest to build identity, recognition, and fan support. Review the section...

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10. The WNBA continues on a quest to build identity, recognition, and fan support. Review the section in this chapter titled “Staking a Brand Position.” Do you believe the WNBA has done a good job of identifying a brand position in sports entertainment? Why or why not?

What would you suggest for the WNBA in terms of brand position?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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