=+11. Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants

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=+11. Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is

a. distribution

b. selling

c. financing

d. product/service management

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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