11. The following table shows the prices and costs of selected menu items at the concession stand...

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11. The following table shows the prices and costs of selected menu items at the concession stand of a sports property. The velocity for a recent game is shown in the fifth column.

Calculate the margin for each item and the return for each item. Calculate the total return for all five menu items. Which menu items have the highest return? Which ones have the highest margin per unit?

Item Sales Price Cost Margin Velocity Return Soft drink $6.00 $1.90 27,432 Hamburger $8.00 $3.70 10,252 Hot dog $6.00 $1.30 22,830 Nachos $6.00 $2.70 3,426 Popcorn $5.00 $1.90 2,948 Total Return

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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