=+13. All of the following are steps in the advertising process except a. create an advertising theme

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=+13. All of the following are steps in the advertising process except

a. create an advertising theme

b. develop the product

c. develop the advertising budget

d. choose the advertising media

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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