=+13. The differences between marketing research and market research include a. marketing research is focused on a

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=+13. The differences between marketing research and market research include

a. marketing research is focused on a very specific target market

b. marketing research involves a much broader scope

c. market research can be applied to a number of marketing problems

d. all of the above

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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