=+16. Assume you are the marketer for a resort in the Rockies. Your high season is in
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=+16. Assume you are the marketer for a resort in the Rockies. Your high season is in the winter when all of your rooms are booked with ski enthusiasts. In the past, the resort has closed for the summer. The owners have decided to keep the resort open all year. What strategies will you use to attract summer business?
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Related Book For 
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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