=+16. Think of sports figures that serve as public role models. What characteristics of these athletes contribute
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=+16. Think of sports figures that serve as public role models. What characteristics of these athletes contribute to their favorable image? How do they affect your perception of their sport? Now think of athletes who have received negative publicity. What has contributed to their poor image?
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Related Book For 
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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