16. What is 1-to-1 marketing? How do marketing analytics enable 1-to-1 marketing to occur? ...
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16. What is 1-to-1 marketing? How do marketing analytics enable 1-to-1 marketing to occur?
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Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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